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What is bounce rate is the share of visitors who left your web site/webpage from the entry point without having done any any activity. Activity would mean clicks made & pages visited. High bounce rate shows that the content presented or perhaps the way it was presented wasn't relevant to the entrance options. Visitors landing on the entry page are believed to bounce if they: Close your window or an open tab Types a brand new URL Leave the site by clicking the BACK button Click one of the links on the page that can take them to another site. Or the Session timeouts (generally taken as 30 mins) Why so many people are looking for ways to lower Bounce Rate? The answer is simple – The lower the bounce rate, higher the possibility of visitor browsing your website pages and converting. Google.com analytics specialist Avinash Kaushik has stated: “It is basically hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying.” Now, the larger question is – How to control the Bounce Rate? Content – The content available on your website is the major factor for bounce rate. If the information is relevant to the visitors expectations the likelihood is that they is not going to bounce from your internet site without visiting other chapters of website. For E.g. if your website is about IT Conferences and so on landing page you're talking about general stuff and not educating the visitors on the benefits of attending your conferences, then readers are more likely to leave your site due to deficiency of desired information. Website Load Time – Try to reduce the website load time – It's really difficult to find patient visitors. Instead of using heavy animations for the complete page which takes lot of time to load, use animation only in the banner area and offer text content in remaining area of the page. This will make user read this article and in the mean time your animation will even load. Flow – Provide these potential customers with proper entry ways to find their way. Do proper linking for the internal pages that guide these to their regions of interest. Most of the visitors bounce since they were not able to navigate to relevant pages. Make your navigation flow user friendly by categorizing and sub-categorizing. Above the fold – All your information and facts has to be placed 'above the fold'. This includes your 'call to action buttons'. 'Above the fold' is that section of the website which you see with out a scroll. Research states that 60% – 80% of visitors will not scroll your website 'down the fold', hence the best opportunity is lying 'above the fold'. Popups – No one likes Popups, particularly when then appear as a possible unwanted guest. They are the biggest distraction, each time a visitor is looking to get some important info. Even the feedback popup, sometimes annoys the visitors and they bounce. The previously listed points can definitely help you reduce your web site bounce rate We at AfterTheNet – The Web Strategy Company follow the previously discussed keyword technique to supplement our clients with basic towards the most advanced methods for any goal they decide to reach with their website. Our step wise approach provides them the complete visibility of their website – that they can are without the benefit of very often, in absence of a trustworthy resource.